Having a web site on the World Wide Web does not automatically grant you instant traffic without web site promotion. Just like in the offline world, you need to advertise and do some form of promotion to let people know more about your business and the services you offer. Without promotion, potential customers will not notice you and within a short time you will go out of business due to a lack of sales. The same is true in the online world as well, although both have different methods of promotion.
There are many types of web site promotion that you can use to attract web traffic to your site. You can devise a strategic Search Engine Marketing (SEM) plan that will draw paid traffic to your site. SEM can include Pay per Click (PPC), AdWords, Banner Exchanges, Banner Advertising and many others which all fall under the category of paid traffic. Another form of promotion known as Social Media Optimization (SMO) is basically the process of optimizing your site so that it can be easily linked to and shared across various social media networks such as Facebook, Twitter, MySpace, YouTube and many others. This allows you to spread your message even further to parts of the world at a pace so rapid that it beats traditional marketing hands down.
You can also use another form of web site promotion known as Search Engine Optimization (SEO). These techniques enable your site to rank highly on the search engine results page ( SERPs). Ultimately, you want your site to be ranked on the first page for keywords that your site is trying to target. This will allow you to attract traffic from organic searches to your site which is free. SEO can be both On Page and Off Page. On Page is where your web page contains the keywords you are trying to promote. Off Page is where links with your keywords point back to your web site. The only cost involved in getting your site to be ranked would be the cost spent on link building. One of the most important factors search engines use to evaluate your site’s ranking is the number of incoming links that are pointed at your site. The more quality incoming links your site has, the higher it will rank on the Search Engine Results Page.
There are many other ways you can build links to your sites, including Article Submission, Video Submission, Social Bookmarking, commenting on blogs, creating forum profiles, or creating pages on HubPages.com or Squidoo.com. You could even go a step further by building a complete link wheel for your site. This means that you will not only build your first tier of links to your site but you will also build a second tier of links that are pointed to the first tier links. The whole point of link building is to get the search engines to recognize the importance of your site by the number of popular votes from other sites. This method alone can significantly boost your search engine rankings and help you beat your competition.
The only problem with link building is that it takes up a lot of your precious time and can distract you from your main focus on your business. Fortunately, there are various companies out there that specialize in link building and web site promotion. Depending on your budget, you could easily outsource the entire promotion and marketing of your site to a qualified SEO consulting company that will not only save you time but money as well.
Getting the hang of Google AdWords takes some time. You can’t just jump in there and pile up on keywords. Sometimes you only need one keyword to maximize on your bids and keep your quality score high. Other times, you might need to use more keywords. The point is to adjust your campaigns based on the type of CPA program you are promoting. Here are some basic essentials to help you get the most out of AdWords when promoting cost per action offers.
Your quality score is very important. A low quality score can result to you paying higher bids on keywords and getting knocked back behind the competition. The best way to help you keep your quality score at a steady level is to keep relevant keywords pointing towards your site. The more relevant the keywords, the better your score will be.
If you are promoting a website that sells designer dress shoes, it won’t make any sense for you to place a bid on Nike shoes or bid on “work shoes.” You will need to stay relevant to the words designer, dress, and shoes. Revolving your content around these three components keeps you good with Google.
Now as far as CPA offers are concerned, you just need to look at the site and look at how relevant the site is to your keywords. This is if you are promoting something that isn’t as obvious as insurance quotes or car loan quotes.
Even if the site is talking about life insurance, you still need to make sure your keywords are surrounding life insurance as oppose to car insurance or “caskets.”
Most ill-informed internet marketers will tell you that Google AdWords is dead and you can’t do anything with them anymore. What they are really saying is they can’t get away with restricted marketing methods or work around certain features on Google AdWords anymore.
As long as the Google search engine is around, AdWords will never die. All they are trying to do is make sure you are getting most out of your money and the searcher is getting the information they are looking for. Remember, Google is the middle man between advertisers, information sites, and the searcher.
Therefore, all you need to do is make sure your keywords are relevant and not attracting the wrong audience. Besides, attracting the wrong audience means you could be missing out on sales.
You know it doesn’t really make sense to have to pay for information that should be accessible around the internet for free. Most information that’s paid for is repetitive anyway. I don’t care how fancy the presentation is, more than likely these people are going to talk about the same thing over and over again.
Saying that, here are some “free” tips on how you can market cost per action companies. First of all, you don’t need to be using a thousand methods just to make a buck. You just need a couple of methods and then some continuity.
Once you get the hang of one method, you can then either outsource it or just move on to the next. Here are some basic methods to get some traffic to your CPA offer.
1. Social bookmarking
If you have a blog or site, then you will need to surround your content around the CPA offer you are promoting. Once you do this, then you will need to submit your blog or site to social bookmarking sites. These are directories which enables you to share interesting and compelling information to members in the platform and through other social networking sites like Facebook. The best part is that it’s free to submit.
2. Article Marketing
This is probably the best form of free marketing on the internet right now. If you don’t want to write or don’t feel comfortable writing all you have to do is hire someone from an outsourcing site like elance.com or guru.com.
Either way you will need to implement this in your strategy because it still works to this day. Again this is all free traffic so you don’t have to pay anything unless you hire someone to write for you.
3. Classified Ads
You can create free ads on these platforms and get free traffic going to your site or blog with your CPA affiliate links on them. Since you are promoting a program that has specific information, then you will need to make sure you are submitting your ads to relevant categories and not spamming or getting weak traffic pointing back to your site.
This is an “old school” method like article marketing, but it still works to this day.
These are the best sources and free tips you can get online. Most other sites that offer so called secret information are talking the same thing I just mentioned above. The only difference is they are making you pay for it when you don’t have to.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.